A campaign to position Smeg as the leading brand for state-of-the-art ovens. It celebrates their passion for quality and elevates cooking as an artform with the line “Artistry in every sense”. However, the campaign deliberately doesn’t take itself too seriously. Art can have a sense of humour too. Bread orchestra anyone?
Client: Smeg
Art director: Tessa Chong
Copywriter: Max Rapley
Director: Christopher Riggert