https://tessachong.com Tessa Chong Mon, 19 Jan 2026 02:01:20 +0000 https://tessachong.com en https://tessachong.com/Google-Effectiveness Wed, 10 Nov 2021 04:01:07 +0000 Tessa Chong https://tessachong.com/Google-Effectiveness A chaotic, humorous tussle for a lamp reveals a simple business truth: when customers are looking, being discoverable on Google Search is what connects intent to action. The narrative rewinds step by step, showing how two completely different shoppers ended up in the same place at the same time. Each beat traces back to the same catalyst: a quick Google search, a helpful result, and a clear path to the right retailer. By literally rewinding the customer journey, the film makes discovery feel effortless and inevitable, showing businesses that advertising with Google/Youtube leads to real-world foot traffic, real intent, and real customers arriving ready to buy. Client: Google Role: Art director The second film in this campaign shows a single journey. Our protagnist discovers a hack to get her to her dream holiday destination sooner. &nbsp; https://tessachong.com/Tourism Sat, 09 Nov 2024 10:14:41 +0000 Tessa Chong https://tessachong.com/Tourism A quokka goes on an adventure to discover the wonder and beauty of WA. Made during the pandemic, but never released. (Use the password ‘far’) Client: Tourism WARole: Art director <img width="1866" height="1036" width_o="1866" height_o="1036" data-src="https://freight.cargo.site/t/original/i/42736409a3c3e927c62a7714cb3fbed991e98593083540c9bd752b0d4764c2d6/Screenshot-2024-11-09-at-9.18.40PM.png" data-mid="221476290" border="0" src="https://freight.cargo.site/w/1000/i/42736409a3c3e927c62a7714cb3fbed991e98593083540c9bd752b0d4764c2d6/Screenshot-2024-11-09-at-9.18.40PM.png" /><img width="1868" height="1044" width_o="1868" height_o="1044" data-src="https://freight.cargo.site/t/original/i/cd2655787c75b99208a648520c883827a7974351af70ddaaeebd18ea2eb6d18a/Screenshot-2024-11-09-at-9.19.03PM.png" data-mid="221476291" border="0" src="https://freight.cargo.site/w/1000/i/cd2655787c75b99208a648520c883827a7974351af70ddaaeebd18ea2eb6d18a/Screenshot-2024-11-09-at-9.19.03PM.png" /><img width="1886" height="1044" width_o="1886" height_o="1044" data-src="https://freight.cargo.site/t/original/i/a1333a632333c135c8c959cab5c2efb0eb2dce6ce9a315d2a0e70395d07a686d/Screenshot-2024-11-09-at-9.19.52PM.png" data-mid="221476292" border="0" src="https://freight.cargo.site/w/1000/i/a1333a632333c135c8c959cab5c2efb0eb2dce6ce9a315d2a0e70395d07a686d/Screenshot-2024-11-09-at-9.19.52PM.png" /> https://tessachong.com/Mood-Tea-copy Mon, 19 Jan 2026 02:01:20 +0000 Tessa Chong https://tessachong.com/Mood-Tea-copy Mood Tea is a new social enterprise from the good folk at Unltd. Profits from the sale of Mood Tea go towards funding youth mental health programs. Together with a bunch of talented people I worked on this brand from the ground up. We developed the name, look and feel, and a launch campaign designed to spark conversation.&nbsp; Client: Mood Tea Role: Art director Images courtesy of Maud &nbsp; &nbsp; .&nbsp; &nbsp; <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5262cd8ec531e89a34c7bcf62c44c3e5c04d891b95f41ca705a7ee6a477fed34/MAUD_MOOD_CaseStudy_8_HR.jpg" data-mid="243507046" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/5262cd8ec531e89a34c7bcf62c44c3e5c04d891b95f41ca705a7ee6a477fed34/MAUD_MOOD_CaseStudy_8_HR.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/63b95f33949fa93647198fb82eb22b854c0477289d1f66f04ecbce87f6b1b7a0/MAUD_MOOD_CaseStudy_6_HR.jpg" data-mid="243507047" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/63b95f33949fa93647198fb82eb22b854c0477289d1f66f04ecbce87f6b1b7a0/MAUD_MOOD_CaseStudy_6_HR.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/44a6c602fe3c01875e2dc8a8708edd82eea213603462bddf2cd311348301122c/MAUD_MOOD_CaseStudy_7_HR.jpg" data-mid="243507048" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/44a6c602fe3c01875e2dc8a8708edd82eea213603462bddf2cd311348301122c/MAUD_MOOD_CaseStudy_7_HR.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/42684476def989d305d222aac8d34f39a0a8372beadcffcc3afb962f364ec74a/MAUD_MOOD_CaseStudy_9_HR.jpg" data-mid="243507049" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/42684476def989d305d222aac8d34f39a0a8372beadcffcc3afb962f364ec74a/MAUD_MOOD_CaseStudy_9_HR.jpg" />Beautiful packaging illustrations by Elin Matilda. Each one brings to life the ‘mood’ of the different flavours.&nbsp; https://tessachong.com/It-s-just-not-cricket Tue, 13 Aug 2024 11:51:12 +0000 Tessa Chong https://tessachong.com/It-s-just-not-cricket BBL is a higher octane, punk version of normal cricket (don’t ask me any more detail than that, sport goes over my head). To channel this anti-establishment streak, we created an OOH campaign inspired by collage, and DIY punk culture. We were lucky enough to work with Kris Andrew Small, and use his unique, colourful, style to bring an unexpected twist to cricket. Client: channel 7Role: Art director Illustrator: Kris Andrew Small <img width="2200" height="1468" width_o="2200" height_o="1468" data-src="https://freight.cargo.site/t/original/i/7a4ad80ffb343517a3702788d1b9044ae323ee4dab52c6b197b57d5fbb6368dd/BBL_LANDSCAPE_04.jpg" data-mid="216281771" border="0" src="https://freight.cargo.site/w/1000/i/7a4ad80ffb343517a3702788d1b9044ae323ee4dab52c6b197b57d5fbb6368dd/BBL_LANDSCAPE_04.jpg" /> <img width="4591" height="7015" width_o="4591" height_o="7015" data-src="https://freight.cargo.site/t/original/i/2ef830349cb352f74232613c2b7c6dba21a3b4837fb9991954f462a26785730a/KAS-X-BBL-X-7_CIRCUS-HITS---NEON-KITS_ADSHELL.jpg" data-mid="216281787" border="0" src="https://freight.cargo.site/w/1000/i/2ef830349cb352f74232613c2b7c6dba21a3b4837fb9991954f462a26785730a/KAS-X-BBL-X-7_CIRCUS-HITS---NEON-KITS_ADSHELL.jpg" /> <img width="4589" height="7015" width_o="4589" height_o="7015" data-src="https://freight.cargo.site/t/original/i/87ae46fb8f440dfa53fb87b0599b1324536807b9942e14932631616131815387/KAS-X-BBL-X-7_BREAKING-BATS---BUCKET-HATS_ADSHELL.jpg" data-mid="216281861" border="0" src="https://freight.cargo.site/w/1000/i/87ae46fb8f440dfa53fb87b0599b1324536807b9942e14932631616131815387/KAS-X-BBL-X-7_BREAKING-BATS---BUCKET-HATS_ADSHELL.jpg" /> <img width="4593" height="7015" width_o="4593" height_o="7015" data-src="https://freight.cargo.site/t/original/i/ec88d55cbaf83772a81daf0caff373e013e56f4b3124fa42444eee34402f9f30/KAS-X-BBL-X-7_FLASHING-STUMPS---TOWERING-STUMPS_ADSHELL.jpg" data-mid="216281844" border="0" src="https://freight.cargo.site/w/1000/i/ec88d55cbaf83772a81daf0caff373e013e56f4b3124fa42444eee34402f9f30/KAS-X-BBL-X-7_FLASHING-STUMPS---TOWERING-STUMPS_ADSHELL.jpg" /> <img width="4590" height="7015" width_o="4590" height_o="7015" data-src="https://freight.cargo.site/t/original/i/01ba29c592ee085193cf26e832a3e39b07a79a4369b78af65859396e7edfccd8/KAS-X-BBL-X-7_FIERCE-BOWLERS---FLAME-THROWERS_ADSHELL.jpg" data-mid="216281816" border="0" src="https://freight.cargo.site/w/1000/i/01ba29c592ee085193cf26e832a3e39b07a79a4369b78af65859396e7edfccd8/KAS-X-BBL-X-7_FIERCE-BOWLERS---FLAME-THROWERS_ADSHELL.jpg" /> https://tessachong.com/SMEG-copy Sat, 09 Nov 2024 09:59:03 +0000 Tessa Chong https://tessachong.com/SMEG-copy A campaign to position Smeg as the leading brand for state-of-the-art ovens. It celebrates their passion for quality and elevates cooking as an artform with the line&nbsp;“Artistry in every sense”. However, any hint of pretention is kept in check by the absurdity of the visuals. Bread orchestra anyone? Unfortunately, the pandemic put a spanner in the works, and this did not see the light of day. Passwords for both films: ‘smeg’ Client: SmegRole: Art director <img width="1900" height="912" width_o="1900" height_o="912" data-src="https://freight.cargo.site/t/original/i/162fd940bfcf67094f89c59f46e04cf509f036048dc4892ee7935b28ef91f56c/Screenshot-2024-11-09-at-8.43.39PM.png" data-mid="221476106" border="0" src="https://freight.cargo.site/w/1000/i/162fd940bfcf67094f89c59f46e04cf509f036048dc4892ee7935b28ef91f56c/Screenshot-2024-11-09-at-8.43.39PM.png" /> <img width="2096" height="1004" width_o="2096" height_o="1004" data-src="https://freight.cargo.site/t/original/i/8ac33c28ce514a31b7eaafb14bd9ed3a2cee82ee09ac2585a3b9eddccef4c6ad/Screen-Shot-2021-11-23-at-3.33.44-pm.png" data-mid="221475954" border="0" src="https://freight.cargo.site/w/1000/i/8ac33c28ce514a31b7eaafb14bd9ed3a2cee82ee09ac2585a3b9eddccef4c6ad/Screen-Shot-2021-11-23-at-3.33.44-pm.png" /> https://tessachong.com/Google-Digital-Future-Initiative Mon, 12 Aug 2024 03:13:22 +0000 Tessa Chong https://tessachong.com/Google-Digital-Future-Initiative A digital awareness campaign to show how Google AI – together with leading scientists – is helping restore the critically endangered giant kelp in the waters of Tasmania. This campaign involved a short documentary as well as a fun animated social films to engage a wider audience&nbsp; Client: Google Art director: Tessa Chong CD: Paul Sharp To help the issue reach a wider audience, we commissioned popular cartoonist Sam Cotton to create some fun, shareable vignettes that turn our vulnerable kelp plants into relatable characters. https://tessachong.com/San-Remo Wed, 14 Aug 2024 02:44:41 +0000 Tessa Chong https://tessachong.com/San-Remo A simple visual metaphor to bring to life the idea that pasta is the ultimate meal to unite a family around the dinner table. Who doesn’t love pasta? Who doesn’t love practical effects? Client: San RemoRole: Art director&nbsp; https://tessachong.com/Telstra-Smart-Modem Tue, 23 Nov 2021 05:05:25 +0000 Tessa Chong https://tessachong.com/Telstra-Smart-Modem A campaign using simple, elegant metaphors to explain the benefits of Telstra’s new smart modem. This was the first time Telstra used their signature gradients to fill a whole set, creating beautifully branded and instantly recognisable films.&nbsp; Client: TelstraRole: Art director https://tessachong.com/NRMA-naughty-nice Wed, 10 Nov 2021 04:01:06 +0000 Tessa Chong https://tessachong.com/NRMA-naughty-nice An integrated Christmas campaign for NRMA insurance, to encourage safe driving during the holiday period. It wouldn’t be a Christmas campaign without a bit of magic... So we came up with the story of a young girl and her toy bunny that team up to help her father realise what’s important. The integrated campaign included an AR lens, reimagined Christmas Carols, a storytime podcast, and billboards written by school children to deliver a powerful safety message to drivers.&nbsp; Client: NRMA Insurance Role: Art directorCASE STUDY: &nbsp; 60sec film: Digital banners reinforcing the ‘drive safe’ message <img width="1260" height="840" width_o="1260" height_o="840" data-src="https://freight.cargo.site/t/original/i/b8823d75254b21af604d436e7ce4233bb6e0c20891367553135e74cab36016f3/insitu-mock-copy.png" data-mid="125378216" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/b8823d75254b21af604d436e7ce4233bb6e0c20891367553135e74cab36016f3/insitu-mock-copy.png" /> <img width="1260" height="840" width_o="1260" height_o="840" data-src="https://freight.cargo.site/t/original/i/836cca99e1f57c5ce73e50856fa7b07369e3eabd8400c2951511b0a3f9483c11/insitu-mock-copy2.png" data-mid="125378249" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/836cca99e1f57c5ce73e50856fa7b07369e3eabd8400c2951511b0a3f9483c11/insitu-mock-copy2.png" /> https://tessachong.com/Telstra-x-Netflix Tue, 23 Nov 2021 04:39:33 +0000 Tessa Chong https://tessachong.com/Telstra-x-Netflix A fun campaign to celebrate Telstra as the #1 provider for streaming Netflix.&nbsp; We made use of a tight budget and inserted dramatic scenes from popular shows into everyday, banal situations.&nbsp; Client: TelstraRole: art director