A chaotic, humorous tussle for a lamp reveals a simple business truth: when customers are looking, being discoverable on Google Search is what connects intent to action.

The narrative rewinds step by step, showing how two completely different shoppers ended up in the same place at the same time. Each beat traces back to the same catalyst: a quick Google search, a helpful result, and a clear path to the right retailer.

By literally rewinding the customer journey, the film makes discovery feel effortless and inevitable, showing businesses that advertising with Google/Youtube leads to real-world foot traffic, real intent, and real customers arriving ready to buy.

Client: Google
Role: Art director