BBL is a higher octane, punk version of normal cricket (don’t ask me any more detail than that, sport goes over my head). To channel this anti-establishment streak, we created an OOH campaign inspired by collage, and DIY punk culture. We were lucky enough to work with Kris Andrew Small, and use his unique, colourful, style to bring an unexpected twist to cricket.

Client: channel 7
Art director: Tessa Chong
CD/writer: James Pash
Illustrator: Kris Andrew Small