Mood Tea is a new social enterprise from the good folk at Unltd. Profits from the sale of Mood Tea go towards funding youth mental health programs. Together with a bunch of talented people I worked on this brand from the ground up. We developed the name, look and feel, and a launch campaign designed to spark conversation.
Art director: Tessa Chong
Copywriter: Max Rapley
Design: MAUD
Images courtesy of Maud
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Beautiful packaging illustrations by Elin Matilda. Each one brings to life the ‘mood’ of the different flavours.