Mood Tea is a new social enterprise from the good folk at Unltd. Profits from the sale of Mood Tea go towards funding youth mental health programs. Together with a bunch of talented people I worked on this brand from the ground up. We developed the name, look and feel, and a launch campaign designed to spark conversation.
Art director: Tessa Chong
Copywriter: Max Rapley
Design: MAUD
Images courtesy of Maud
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![](https://freight.cargo.site/t/original/i/5262cd8ec531e89a34c7bcf62c44c3e5c04d891b95f41ca705a7ee6a477fed34/MAUD_MOOD_CaseStudy_8_HR.jpg)
![](https://freight.cargo.site/t/original/i/63b95f33949fa93647198fb82eb22b854c0477289d1f66f04ecbce87f6b1b7a0/MAUD_MOOD_CaseStudy_6_HR.jpg)
![](https://freight.cargo.site/t/original/i/44a6c602fe3c01875e2dc8a8708edd82eea213603462bddf2cd311348301122c/MAUD_MOOD_CaseStudy_7_HR.jpg)
![](https://freight.cargo.site/t/original/i/42684476def989d305d222aac8d34f39a0a8372beadcffcc3afb962f364ec74a/MAUD_MOOD_CaseStudy_9_HR.jpg)
Beautiful packaging illustrations by Elin Matilda. Each one brings to life the ‘mood’ of the different flavours.