An integrated Christmas campaign for NRMA insurance, to encourage safe driving during the holiday period.
It wouldn’t be a Christmas campaign without a bit of magic... So we came up with the story of a young girl and her toy bunny that team up to help her father realise what’s important. The integrated campaign included an AR lens, reimagined Christmas Carols, a storytime podcast, and billboards written by school children to deliver a powerful safety message to drivers.
It wouldn’t be a Christmas campaign without a bit of magic... So we came up with the story of a young girl and her toy bunny that team up to help her father realise what’s important. The integrated campaign included an AR lens, reimagined Christmas Carols, a storytime podcast, and billboards written by school children to deliver a powerful safety message to drivers.
Client: NRMA Insurance
Art director: Tessa Chong
Copywriter: Max Rapley
Art director: Tessa Chong
Copywriter: Max Rapley
60sec film:
Digital banners reinforcing the ‘drive safe’ message
