A Christmas campaign for NRMA insurance, on a mission to make a difference, and encourage safe driving during the holiday period.
It wouldn’t be a Christmas campaign without a bit of magic... So we came up with the story of a young girl and her toy bunny that team up to help her father realise what’s important. The integrated campaign also included an AR lens, and billboards written by school children to deliver a powerful safety message to drivers.
It wouldn’t be a Christmas campaign without a bit of magic... So we came up with the story of a young girl and her toy bunny that team up to help her father realise what’s important. The integrated campaign also included an AR lens, and billboards written by school children to deliver a powerful safety message to drivers.
Client: NRMA Insurance
Art director: Tessa Chong
Copywriter: Max Rapley
Art director: Tessa Chong
Copywriter: Max Rapley
Digital banners reinforcing the ‘drive safe’ message
