A campaign to position Smeg as the leading brand for state-of-the-art ovens. It celebrates their passion for quality and elevates cooking as an artform with the line “Artistry in every sense”. However, any hint of pretention is kept in check by the absurdity of the visuals. Bread orchestra anyone?

Unfortunately, the pandemic put a spanner in the works, and this did not see the light of day. Passwords for both films: ‘smeg’